Menu

Join the Smallness community

The playbook

Articles, sorted by where you are.

Short, useful, written for actual small businesses. Save any task from any article into your own checklist with a tap.

✦ Gloria Allorbi ✦ Khadija Imara ✦ Teylor Bowens

Start Here

Image of Explain What You Do

Explain What You Do

Image of Know Who It’s For

Know Who It’s For

Image of Pick Your First Offer

Pick Your First Offer

Image of Make It Real This Week

Make It Real This Week

Image of Choose This Week’s Focus

Choose This Week’s Focus

Set Up Your Business

Image of Choose Your Business Name

Choose Your Business Name

Image of Buy Your Domain

Buy Your Domain

Image of Set Up Your Business Email

Set Up Your Business Email

Image of Open a Business Bank Account

Open a Business Bank Account

Image of Get Organized

Get Organized

Build Your Brand

Image of Write Your Bio

Write Your Bio

Choose Your Brand Colors

Image of Choose Your Fonts

Choose Your Fonts

Create Your Brand Voice

Make a Starter Brand Kit

Clean Up Your Instagram Profile

Get Online

Image of Create a Landing Page

Create a Landing Page

Image of Write Your Website Homepage

Write Your Website Homepage

Image of Set Up Your Contact Form

Set Up Your Contact Form

Image of Create Your Link-in-Bio Page

Create Your Link-in-Bio Page

Image of Check Your Website on Your Phone

Check Your Website on Your Phone

Market Your Business

Image of Plan One Week of Content

Plan One Week of Content

Image of Introduce Your Business Online

Introduce Your Business Online

Image of Promote One Offer This Week

Promote One Offer This Week

Image of Make a Simple Email List

Make a Simple Email List

Image of Reuse One Piece of Content

Reuse One Piece of Content

Launch Something

Image of Launch Your Website

Launch Your Website

Image of Launch Your First Offer

Launch Your First Offer

Image of Plan A 7-Day Launch

Plan A 7-Day Launch

Image of Send a Launch Email

Send a Launch Email

Image of After Launch Checklist

After Launch Checklist

Keep Going

Image of Weekly Business Reset

Weekly Business Reset

Image of Monthly Business Check-In

Monthly Business Check-In

Image of Clean Up Your Task List

Clean Up Your Task List

Image of Update Your Website

Update Your Website

Image of Review Your Money

Review Your Money

Image of Choose This Week’s Focus

Choose This Week’s Focus